With over 20+ years in the travel & tourism sector, particularly in the digital and online content space, I offer comprehensive social media community management, copy writing, photography & online marketing services for the tourism industry. I get a kick out of helping Australian tourism operators and destinations tell their brand story through the creation of a powerful, yet bespoke digital presence that drives brand reputation and delivers results.
Professional Capacity + Experience
With experience in State and Regional Government as well as private industry, I have 20+ years of tourism and marketing industry experience, with ten years spent in social media and digital content roles encompassing strategy, curation, copy writing, community management, paid promotion and analytics.
In role as Social Media & Content Producer at the South Australian Tourism Commission I was responsible for management of SATC’s Facebook (1.6 million fans), Instagram (385k followers), Twitter (150k followers) and YouTube (5,800 subscribers/2.5million views), as well as content management on southaustralia.com.
As the official online ‘voice of South Australia’, I developed an industry-wide reputation for harnessing the power of digital communication and using it as a vehicle to connect with a global audience. My strong creative eye and passion for photography also saw me influence major visual change across the organisation, transforming SATC’s Facebook and Instagram into the most engaged and fastest growing Australian State Tourism accounts globally, while driving record web traffic.
- Social media strategy and community management
- Digital content audits, analytics and reporting
- Social media advertising
- Copy writing and blogs
- High quality photography
- Influencer marketing and liaison
- Social media training and presentations
- Email marketing
Need my help?
I can tailor packages to suit any size business, large or small. Please reach out if you'd like to work together!