Lachlan Swan is an independent tourism marketing consultant, working with destinations, wine brands and tourism operators to tell their stories, grow their digital footprint and drive business. With over 25 years in the industry - from global marketing roles to regional grassroots - Lachlan brings creative clarity, strategic insight, and a deep understanding of what makes a place worth the journey.
I’m a seasoned freelance contractor specialising in social media strategy, creative writing, visual storytelling, photography, website content management and brand development. I work with destinations, wineries, tourism operators and regional brands to shape their voice, grow their presence, and bring their stories to life - online and on the ground.
"Lachie brought a rare combination of tourism experience, strategy, creativity and genuine warmth to The Frames, quickly becoming an integral part of our team and a life long friendship. His social media expertise and stunning visual storytelling elevated our brand to new heights - achieving exceptional results in very challenging times. Always professional, responsive and ready to help, nothing was ever too much trouble. His enthusiasm, reliability and eye for detail made him an absolute pleasure to work with, and we can’t recommend him highly enough to any tourism operator seeking an outstanding creative partner.”
~ Cathy Edmonds, Owner, The Frames Riverland Luxury